Extending UTAUT to Explain Social Media Adoption by Microbusinesses
نویسندگان
چکیده
منابع مشابه
Extending the Utaut Model in M-banking Adoption
The banks are motivated to leverage their m-banking activities with the advancement of mobile technologies and the high mobile penetration rate. Despite the availability of the mbanking services, many consumers still posses the attitude of ‘wait-and-see’ which resulted to unsatisfactory adoption rate. Hence, this paper aims to extend the Unified Theory of Acceptance and Use of Technology (UTAUT...
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Mobile banking (mBanking) enables customers to carry out their banking tasks via mobile devices. We advance the extant body of knowledge about mBanking adoption by proposing a model for understanding the importance and relationship between the user perception of mBanking, initial trust in mBanking services, and the fit between the technology and mBanking task characteristics. We synergistically...
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In recent years, consumer research has used different models to find the variables that help consumers make decisions as to whether to adopt a new technology or not. Some of the more popular models used for this purpose are: Technology Acceptance Model (TAM), Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), and Innovations Diffusion Theory, among others. Recently, Venkatesh, M...
متن کاملThe adoption of social media and social media marketing by dentists in South Africa.
OBJECTIVES The purpose of the study was to identify and understand social media usage behaviour of dentists in South Africa, in general and in particular as part of their marketing strategy and to consider the potential determinants associated with these behaviours. METHODS Dentists who are members of the South African Dental Association were requested to anonymously complete an online questi...
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The popularization of smartphones has brought about substantial changes in locationbased services (LBS). As recent advances in wireless communication technology have allowed affordable data service fees, and current smartphones are equipped with GPS (Global Positioning System), LBS are emerging as next-generation ‘killer apps’. However, diffusion of LBS has been increasing potential privacy vio...
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ژورنال
عنوان ژورنال: International Journal of Managing Information Technology
سال: 2012
ISSN: 0975-5926
DOI: 10.5121/ijmit.2012.4401